New Podcast Episode

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In this episode of the INSIDE CRM Podcast, your host Jessica Jantzen sits down with Susanna Dunham, a seasoned CRM expert with 13 years of experience and currently a leader of the Customer Value Management and Success Enablement Team at GoStudent, an ed-tech start-up. Tune in as they discuss Susanna's dynamic career journey which spans from HelloFresh to Estée Lauder, unraveling the crucial role CRM plays across varied companies and industries. Expanding on her successful CRM strategies and highlighting the value of experimentation, Susanna sheds light on how to effectively optimise team structure and nurture a culture of understanding around the essence of CRM in a business. Make sure not to miss this deep dive into the world of CRM.

00:00 Introduction and Background

00:44 Career Journey: From HelloFresh to GoStudent

03:04 CRM in Different Companies

11:36 CRM Team Structure and Optimization

14:09 Success Stories in CRM

20:35 Recommendations for CRM