Newsletter #30

Hey CRM enthusiast!

In today’s issue:

• SMS marketing is back! Check out all you need to know

• Great resources on 14 free AI courses, email revenue attribution and moments of truth

• And more…

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ARTICLE
#SMS Marketing - Going Retro: SMS Marketing is Back – Here’s What You Need to Know

SMS marketing isn't dead, it's experiencing a renaissance. While personal texting has declined, brands are discovering SMS drives remarkable engagement. At a recent INSIDE CRM Meetup, Helene Nitsche revealed how this "retro" channel became The Female Company's secret weapon.

💡 The results speak volumes:

• SMS click rate: 20.2% versus email's 0.93%
• Better conversion: 0.21% compared to email's 0.13%
• Unique reach: 56% clicked SMS links but ignored emails

Why choose SMS over WhatsApp? No fixed costs, instant Klaviyo integration, and zero commitment made testing risk-free.

Building their list was straightforward. 96.6% came from website pop-ups offering exclusive sale access. People need compelling reasons to share their number.

What worked? Short, urgent evening texts with exclusive offers. What flopped? Complex explanations and sending more than 1-2 texts monthly.

The biggest surprise? SMS complemented email by reaching customers who would otherwise disengage completely.

Ready for SMS marketing? Read the full article.

LINKS
My Top CRM Reads This Week

• 14 free AI courses [LinkedIn]

• Understanding Email Revenue Attribution: How It Works and Why It Matters [The House of Email]

• What are 'Moments of Truth' anyway? [The Retention Blueprint]

More insights in the news feed.

In Case You Missed It

• ChatGPT, Perplexity or Claude - Which one is best for subject lines? [INSIDE CRM]

• Podcast Episode #8 Milica Markovic | Team Empowerment | Google Sheet Automation | Asset Farm Management [INSIDE CRM]

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Thanks for reading! Glad to have you with us!

Cheers,

Jessica