Newsletter #31

How FOMO Boosted Retention 5X for mobile.de

Author

Jessica Jantzen
March 11, 2025

Hey insider!

In today’s issue:

  • 🔗 READS – AI reviews, Google’s AI search, A/B testing, UX mistakes, and email trends.

  • 🔥 FEATURED – How mobile.de uses FOMO to boost engagement 5X.

  • ⚡ QUIZ – What signals a user is moving from browsing to serious intent?

  • 🌟 SPOTLIGHT – Free leadership coaching with Annabella (CMO, mobile.de).

  • 👀 ICYMI – SMS marketing is back + Podcast Episode #8 on automation & team empowerment.

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🔗 READS
What to Read This Week

  • Top 5 Misconceptions About Measuring UX [Medium]

  • 7 Ways to Use AI for A/B Testing [HubSpot]

  • AI-generated review summaries are coming to Apple’s app store [The Verge]

  • Google is creating a new "AI Mode" for its search engine [Google]

  • Email stats 2025 - 86% said they have at least three email addresses [zerobounce]

If this lands in spam, here’s how to fix it.

🔥 FEATURED
#Engagement - How FOMO Keeps Users Hooked and Boosts Retention 5X at Germany’s #1 Car Marketplace

Why do some platforms make you check back constantly even when you’re not buying anything?

mobile.de cracked the code using something we all feel: FOMO (Fear of Missing Out). And the results? Huge.

🚗 96% more contacts when users get "high-demand vehicle" alerts
🔄 Retention up to 5X with saved searches and parked vehicles
📈 18% more conversions by tweaking alert frequency

Instead of chasing clicks, mobile.de builds addiction-worthy engagement loops. They turn casual browsers into hot leads by making them afraid to miss out.

This isn’t just about cars. It’s about psychology-driven CRM that works anywhere. Want to see how they do it?

👉 Read the full breakdown here:

⚡ QUIZ
What’s Your Answer?

mobile.de doesn’t process transactions, but they use CRM strategies to nudge users toward contacting dealers. What’s one key action that signals a user is moving from "browsing" to serious intent?

(Click to reveal the correct answer!)

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🌟 SPOTLIGHT
Free Leadership Coaching with Annabella

Last week, we celebrated International Women’s Day, and I want to highlight an incredible initiative from Annabella, CMO at mobile.de and certified coach. She’s offering free coaching sessions on leadership and career growth for women this month. I had the pleasure to work with Annabella and I can highly recommend her. There are only a few spots left, don’t miss this opportunity! Get your session here:

👀 ICYMI
Community Highlights You Missed

  • SMS Marketing - Going Retro: SMS Marketing is Back – Here’s What You Need to Know [INSIDE CRM]

  • Podcast Episode #8 Milica Markovic | Team Empowerment | Google Sheet Automation | Asset Farm Management [Spotify I Apple Podcasts I Others]

What do you think about today's issue?

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Thanks for reading! Glad to have you with us!

Cheers,

Jessica

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