Newsletter #32

In partnership with

Hey insider!

In today’s issue:

• 🔗 READS – Free content for conversion, Apple Mail categories, AI reviews, and how to ask for customer reviews.

• 👀 ICYMI – FOMO in CRM, Podcast Episode #8 on automation & team empowerment, and fixing email deliverability.

• 🔥 FEATURED – Podcast Episode #9: Why CRM teams feel undervalued and how to fix it.

• ⚡ QUIZ – What’s the biggest misconception about CRM professionals?

• 🚀 BONUS – Refer a friend & get a free deliverability guide!

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🔗 READS
What to Read This Week

• Free Content as a High-Value Action: Tonies Increases Free-to-Paid Conversions [Braze] → saw their presentation live and loved it

• After two hours at a party with people you enjoy, do you feel drained and ready to leave? If yes, you should listen to this podcast [Lenny’s Newsletter]

• Mail categories have made their way into Apple Mail [Braze]

• This is How You Can Ask Customers for Reviews [OMR]

👀 ICYMI
Community Highlights You Missed

• How FOMO Keeps Users Hooked and Boosts Retention 5X at Germany’s #1 Car Marketplace [INSIDE CRM]

• Podcast Episode #8 Milica Markovic | Team Empowerment | Google Sheet Automation | Asset Farm Management [Spotify I Apple Podcasts I Others]

• Why FOMO Works in CRM – And How to Use It [LinkedIn]

If this lands in spam, here’s how to fix it.

🔥 FEATURED
Podcast Episode #9 Tom Burrell l Why do CRM managers feel undervalued and how to fix it?

75% of CRM teams feel undervalued. It’s not just because leadership doesn’t “get it”, the real problem is that CRM teams often struggle to showcase their impact in a way that decision-makers understand.

In this must-listen episode of INSIDE CRM Podcast and The Customer Retention Show, Tom and myself share three key lessons:

🔄 The invisible cycle that keeps CRM teams stuck: When CRM’s impact isn’t recognized, teams get fewer resources, which limits results… reinforcing the perception that CRM isn’t critical. Breaking the cycle starts with making CRM’s contribution visible.

📊 Why your CRM impact isn’t showing up in the P&L: Most companies focus on acquisition costs but fail to attribute long-term revenue growth to retention. The fix: Work with finance to build a Customer Lifetime Value model that directly links CRM efforts to profit.

🤯 The shocking reason some brands don’t even track CRM’s contribution: Many organizations still operate on attribution models that credit only last-click performance. If CRM isn’t factored in, leadership assumes it has little impact, leading to budget cuts and underinvestment.

💡 CRM isn’t just about sending emails, it’s a profit-driving powerhouse. Want to finally get the recognition (and budget) your team deserves?

👉 Listen and follow now on Apple, Spotify and Others.

P.S. Tom is sharing great CRM strategy insights every week which often land in my must-reads. 👉 Sign up here

⚡ QUIZ
What’s Your Answer?

Thanks for reading! Glad to have you with us!

Cheers,

Jessica