Newsletter #33

Stop Chasing Abandoned Carts. Start Fixing Drop-Offs.

Author

Jessica Jantzen
March 25, 2025

Hey insider!

In today’s issue:

  • 🔗 READS – Churn signals, email pop-ups, Outlook fixes, and accessibility tips.

  • 🔥 FEATURED – Why drop-offs matter more than abandoned carts.

  • ⚡ QUIZ – What happened after a follow-up push at Kleinanzeigen?

  • 👀 ICYMI – Why CRM managers feel undervalued.

To all Meetup attendees in Berlin: BVG will strike on Thursday.
Keep your ticket for now. I will try to postpone the event.

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👀 ICYMI
Community Highlights You Missed

  • Podcast Episode #9 Tom Burrell I Why do CRM managers feel undervalued and how to fix it? [Spotify I Apple I Others]

  • How FOMO Keeps Users Hooked and Boosts Retention 5X at Germany’s #1 Car Marketplace [INSIDE CRM]

  • Podcast Episode #8 Milica Markovic | Team Empowerment | Google Sheet Automation | Asset Farm Management [Spotify I Apple I Others]

  • Ever felt like your work is invisible? [LinkedIn]

If this lands in spam, here’s how to fix it.

🔥 FEATURED
#CRM Strategy – Stop Chasing Abandoned Carts. Start Fixing Drop-Offs.

What if your biggest leak isn’t the cart?

CRM expert Julien Vuillermoz says we’re looking in the wrong place. He’s helped SaaS, marketplaces, and B2B teams recover revenue where most aren't even looking: drop-offs. No fancy tools. Just sharp thinking, scrappy moves, and one email that doubled conversions.

🚪 70%+ drop-off before conversion? Normal.
📬 1 message can be all it takes to bring them back.
💥 5X engagement with a dead-simple push campaign.

Whether they ghost your signup flow or bail on a free trial, Julien’s framework shows you how to catch them before they’re gone for good.

🔍 3 learnings you don’t want to miss:

  • Don’t track just purchases — track intent

  • Fixing structure is hard — fix the story instead

  • Opens are nice, but revenue is the real metric

👉 Read how he does it (with real results & no fluff):

⚡ QUIZ
What’s Your Answer?

Julien helped Kleinanzeigen recover drop-offs after a failed campaign. What happened when they sent a simple follow-up push message?

(Click to reveal the correct answer!)

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Thanks for reading! Glad to have you with us!

Cheers,

Jessica

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