New Podcast Episode

In this episode of INSIDE CRM, host Jessica Jantzen dives into CRM strategies and insights with Alex, the Co-Founder and VP Strategy Consulting of Sparkplant.io. They discuss the evolution of CRM roles, the importance of integrating different teams, and the challenges of keeping up with the fast-paced development of CRM tools. Alex shares his experiences transitioning from a corporate telco background to leading CRM in various startups and established companies. He also offers practical advice on building an effective CRM team, choosing the right tools, and the significance of continuous learning and adaptation in the industry.

00:00 Welcome to INSIDE CRM!
00:44 Meet Alex: From Beers to CRM Director
01:30 Alex's Career Journey
02:40 The Ideal CRM Organisation
05:07 CRM Tooling Landscape Evolution
12:23 Aligning CRM Teams with KPIs
14:11 The Role of CDPs in Modern CRM
15:50 Final Thoughts and Recommendations
17:33 Closing Remarks