What You’ll Learn with INSIDE CRM

🤖 I want to understand AI & CRM

• 📄 AI x CRM: A Practical Look at What’s Out There

• 📄 ChatGPT, Perplexity or Claude – Which one is best for subject lines?

• 📄 The Future of CRM: Turning Emails into Conversations with ChatGPT

• 📄 AI & No-Code Hacks to Make Your CRM Work Smarter (Not Harder) 

• 🎧 #8 – Milica Markovic: Scaling personalization with just two Google Sheets and contextual A/B tests​

• 🎧 #6 – Dr. Markus Wübben: Using AI to unlock CRM democratization and lifetime value strategies

📈 I want to prove CRM’s business impact

• 📄 From Leads to Loyalty: How Paid Acquisition and CRM Work Together for Success

• 📄 The Data Pro’s Guide to Maximising CLV with CRM

• 📄 Predict the Power of CRM

• 🎧 #9 – Tom Burrell: Building business cases for CRM, working with finance, proving CLV impact​

• 🎧 #7 – Moritz Köllinger: Why CRM needs to start early in startup growth, with proof-driven leadership buy-in​

• 🎧 #4 – Krzysztof Szymanski: When to switch tools and how to scope ROI before replatforming​

🧰 I want to build better CRM setups

• 📄 CRM and Beyond: How Automation Can Make Your Team Work Better Together

• 📄 The Essential Guide to B2B Marketing Automation

• 🎧 #8 – Milica Markovic: The "Asset Farm" method for scalable campaign creation​

• 🎧 #7 – Moritz Köllinger: Migration strategy and aligning CRM with product at early stage​

• 🎧 #4 – Krzysztof Szymanski: People–Process–Platform framework for better CRM foundations​

• 🎧 #5 – Timothy Lange: Hybrid loyalty and CRM set-up in hospitality

🧠 I want to grow in my CRM role

• 📄 How to Prioritize and Scale as a Team of One

• 📄 Bridging the Gap Between Customer KPIs and CRM Performance Measures 

• 🎧 #9 – Tom Burrell: Feeling undervalued? Here's how to shift perception inside your company​

• 🎧 #8 – Milica Markovic: Leading with empathy and product mindset in CRM​

• 🎧 #6 – Dr. Markus Wübben: How CLV thinking unlocks smarter leadership in CRM

🧬 I want to structure and scale my CRM team

• 🎧 #4 – Krzysztof Szymanski: Adapting CRM setup to team skill sets and company phase​

• 🎧 #3 – Alexander Seiler: The case for lifecycle-aligned CRM squads and unified KPI trees​

• 🎧 #1 – Susanna Dunham: From jack-of-all-trades to deep specialists: CRM team models at GoStudent and HelloFresh​

🗣️ I want to craft better campaigns

• 📄 Going Retro: SMS Marketing is Back – Here’s What You Need to Know

• 📄 5 Compelling Reasons to Start Your WhatsApp Strategy Today

• 📄 How to Improve Customer Engagement with Contextual Personalisation

• 🎧 #8 – Milica Markovic: Beating the editor with contextual personalization A/B tests​

• 🎧 #2 – Elsa Dez: Streamlining omnichannel campaigns with centralized segmentation and testing CRM message fatigue​

💡 I want to learn from what works

• 📄 How Promo Boosts Retention 5x at Germany’s #1 Car Marketplace

• 📄 Stop Obsessing Over Abandoned Carts – Look at Drop-Offs Instead

• 📄 How Blinkist Drives 50% More Engagement

• 🎧 #5 – Timothy Lange: CRM and loyalty in the travel world of Numa

• 🎧 #1 – Susanna Dunham: Experimenting with machine learning to cut reactivation costs​

🧭 I want to rethink where CRM sits in the company

• 🎧 #1 – Susanna Dunham: Why CRM under Customer Success works at GoStudent​

• 🎧 #2 – Elsa Dez: From Marketing to Product – repositioning CRM inside Kleinanzeigen​

• 🎧 #3 – Alexander Seiler: CRM isn’t a channel — it’s a function. How to structure it right​

🎯 I want to turn CRM into a growth driver

• 📄 How I Use CX and CRM to Grow Businesses

• 📄 CRM and Paid Ads: Better Together

• 🎧 #7 – Moritz Köllinger: From retention to revenue — making CRM central to startup strategy​

• 🎧 #6 – Dr. Markus Wübben: How CRM delivers on profitability when activated early